During this presentation, our group will focus on Mark Poster’s article “Consumption and Digital Commodities in the Everyday”. This presentation will be divided into two parts:
1) Summarise his ideas about the consumption behaviour and pattern are changed from passive to active under the emergence of digital media. Also new and multiple possibilities occur and penetrate in our everyday experiences.
2) Discuss in detail about the new forms of consumption practices and method nowadays. Different examples will be use to illustrated.
Nowadays advertisement can not be found in public areas, like streets and shops, they can also be found in private areas. Also it is impossible to live without advertisement. Moreover, digital media such as internet even give us more ways to make our own choice from consumer to producer, or from consumer or seller. It seems nothing is impossible in our future. However, constrains can also be found.
I hope this can give all of us a chance to discover the new aspects and issues which related to consumption. Also we can be active in using and receiving the advertisement in our everyday life.
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